Michelin Food Festival first landed in Hainan, lighting up the new landmark "Haitang Story" of Wenlv!

On February 10th, 2026, just in the small year in the north, a high-profile international food event-"2026 Sanya Michelin Food Festival" was first opened in Haitang Bay, injecting new vitality into the high-end cultural tourism consumption of Hainan Free Trade Port. This food festival is not only the first large-scale landing activity of Michelin guide in Hainan, but also marks the official opening of the first phase of the highly anticipated "Begonia Story".

The Food Festival brings together Michelin Guide popular restaurants and famous chefs from six major food towns in China. It is one of the international food cultural events with the highest specifications and the strongest lineup in Sanya so far. Chefs from Michelin/bibendum star restaurants, such as Jiyue No.8, Yongfu, Lucai, Shijiu, Zhiguan Restaurant, Yeye Bodhi, Fumanlou, Kou, Yu, Toujia Night Porridge, Fujian Xiancheng, Xuanhe Yanwei, gathered in Sanya, and from the exquisiteness of our local gang in Shanghai, the freshness of Lingnan Cantonese cuisine to the mellow flavor of Sichuan and Chongqing, the mellowness of Qilu cuisine, you can stay in Haitang without travelling thousands of miles.

The "Haitang Story" bearing this high-standard event is located in the core of Haitang Bay National Tourist Resort, adjacent to the world's top hotel clusters and duty-free shopping centers. Its core area "Star Kitchen Settlement", which was opened in the first phase, aims to build the first high-density Michelin and Black Pearl restaurant cluster in Sanya, and has successfully introduced many brand first stores and flagship stores. At present, Linjiang Banquet Chaowei, which is famous for its high-end Chaozhou cuisine, Huaiyang, yi pin, which focuses on the essence of traditional Huaiyang cuisine, Cuifu Shanhaiji, which combines Yunnan and Guangdong flavors, Rongxiaoguan, which is full of intimacy under Xinrongji, Jishi Tavern, a representative of local flavor in Shanghai, and Shangqing Night Market, a popular restaurant in southern Fujian, have been opened. In addition, Jingxi 1981, which focuses on new Beijing cuisine, and the new seafood hot pot Haitang restaurant have also opened their doors to welcome guests, and jointly built a high-end dining scene with both cultural thickness and social value, setting a new benchmark for Sanya's dining map.

In addition to the food festival, the "Haitang Story" carefully planned a series of theme activities covering the whole time and integrating multiculturalism from February 10 to 25, which continued to ignite the Spring Festival holiday.

Good Market of Haitang (February 13-February 25): It integrates creativity, trend and tradition, including the "Eating Hamburg Festival" which brings together online celebrity's creativity, the "Haitang Drunk Restaurant" built by the team of Shanghai Bund Source, and the "Intangible Food Collection" which deeply presents Hainan flavor.

Sanya Haitang Art Festival: Committed to creating an open urban art living room, the special troupe brought Hainan's first show from February 13 to 15, and performed classic theater and installation works many times a day.

Theme Light and Shadow Performing Arts: During the Spring Festival, the night sky will be lit by technology and art. From February 10 th to 19 th, "Magic Night of Haitang Northern Lights Snow Light Show" will create an illusion on the tropical coast; From February 17 to 21, the "Electric Syllables of National Wind Firecrackers", "Dance of Non-legacy Fish Lights" and "Dream Bubble Magic Show" will be staged in turn to create an immersive night experience for all ages.

At the same time, the "Free Island Collection" section of the project has also been opened simultaneously, introducing the first trend stores such as the Harry Potter theme immersive experience store, SUNDAY HOME, TOPTOY Tide Collection Store, and expressing Hainan's intangible cultural heritage such as Li Jin, rattan and Aquilaria sinensis in the form of fashion products and experience courses.

At the same time, the "Free Island Collection" section of the project has also been opened simultaneously, introducing the first trend stores such as the Harry Potter theme immersive experience store, SUNDAY HOME, TOPTOY Tide Collection Store, and expressing Hainan's intangible cultural heritage such as Li Jin, rattan and Aquilaria sinensis in the form of fashion products and experience courses.

The story of begonia plans six functional sections: Star Kitchen Settlement, Free Island Collection, Begonia Fantasy Night, Art Center, Performing Arts Center and Visitor Center. They are organically connected in series, forming a full-time experience dynamic line from daytime taste, afternoon stroll to night performance, which makes tourists change from "consumers" to "participants in life". It is not only a place for consumption, but also a new urban public space that leads the way of life and promotes cultural exchange.   

This Spring Festival, the story of Haitang is taking food as the starting point and culture as the context, inviting tourists from all over the world to write a brand-new chapter on cultural tourism belonging to Sanya.